Buy One Get One 50% Off
Buy one regular-priced item and get a second item 50% off. Lower-priced item discounted. Excludes select brands and categories.
Beauty products, makeup, and salon services.
Buy one regular-priced item and get a second item 50% off. Lower-priced item discounted. Excludes select brands and categories.
Verified students save 10% on every order. Verification through SheerID. Discount applies after verification.
Download the mobile app and get $5 off your first in-app order. Code automatically applied after app download.
Ulta was founded in 1990 in Bolingbrook, Illinois, by Richard George, a former drugstore-chain executive who saw an opportunity to combine the prestige and mass-market beauty assortments under one roof — at the time, prestige brands sold through department stores while mass brands sold through drugstores, and no retailer carried both. The company grew slowly through the 1990s, struggled financially in the early 2000s, and went public in 2007 just as the prestige-mass combined model began winning broader consumer preference. Headquartered in Bolingbrook, Ulta now operates more than thirteen hundred stores and has become the largest beauty retailer in the United States by sales, surpassing Sephora in store count. The full-service salons attached to most Ulta locations distinguish the brand from competitors, and the Ultamate Rewards program drives a loyal core customer base.
Ultamate Rewards is the free loyalty program, and the points multiply faster than at most beauty retailers — the credit card adds another multiplier and includes a year-round 20% off birthday discount. Ulta runs more frequent percentage-off coupons than Sephora does, and these coupons work on a rotating selection of brands rather than sitewide, so check the exclusion list before assuming a favorite brand qualifies. The 21 Days of Beauty event in spring and fall discounts a different brand each day at half off, and the steals run for 24 hours only. The Gorgeous Hair Event and the Fragrance Treasures event each anchor seasonal category-specific promotions. Returns run 60 days for full refund or 90 for store credit, with opened products accepted if the issue is product performance. The salon services run their own promotional calendar separate from retail.
21 Days of Beauty in March and again in September is the single best event for individually deep brand discounts. The Gorgeous Hair Event in April and the Fall Haul in October bring sitewide percentages off plus stackable category coupons. Black Friday week brings doorbusters with strict purchase limits and a rolling daily deal calendar. The post-Christmas clearance on holiday gift sets hits the deepest cuts in late December and January. Ultamate Rewards point-multiplier weekends produce additional savings layered on top of base promotions.
CouponHive is not affiliated with Ulta Beauty. Trademarks and brand names are the property of their respective owners and are used for identification purposes only. Coupon codes and offers are sourced from publicly available promotions; always verify current terms on the official Ulta Beauty website before completing a purchase.